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Columbia Hires New National Sales Director

DavidsonReedsburg, Wisc. – For Immediate Release

Columbia is thrilled to announce the addition of Dennis Davidson as the new National Sales Director for Columbia.  Mr. Davidson’s primary focus will be on improving the activities which directly affect Columbia’s market share and market penetration throughout the United States.  Mr. Davidson will be directly reporting to Scott Breckley, Columbia’s Chief Operating Officer. 

Mr. Davidson will work to put processes in place that will support our dealers and sales team.  Davidson has a passion for supporting dealers by providing best in class products backed by people who build lasting and meaningful business relationships.

Scott Breckley, COO of Columbia commented on the addition of Davidson, “Denny’s breadth of experience in dealer-based distribution and his drive to build solid relationships with Columbia’s dealer network is central to our core value of building enduring relationships with our customers and channel partners alike.”

Dennis Davidson comes to Columbia with an extensive educational and professional background.  Davidson graduated from the University of Wisconsin with a Bachelor’s of Business Arts degree and continued his education with Edgewood College with a Master’s in Business Administration.  Before Davidson arrived at Columbia, he previously worked for Mercury Marine for seven years developing OEM business opportunities with boat builders and developing dealer relationships throughout the U.S.  Previous to that, Davidson spent 5 years developing a new sales and dealer distribution network in the upper Midwest for Yamaha engines and marine products. Davidson also has previous experience managing a consumer products sales team.  

Mr. Davidson hails from Cottage Grove where he and his wife reside. Davidson volunteers as the 7th and 8th grade Director of youth football for Monona Grove. 


About Columbia ParCar Corp.

Based in Reedsburg, Wisconsin, Columbia is a premier electric vehicle manufacturer whose history dates back to 1946. Columbia has one of the most expansive electric vehicle product line- ups in the world. Vehicles for private use and commercial applications include the efficiency gaining, stand & ride ChariotTM, the EagleTM Neighborhood Electric Vehicle, and the MegaTM Low Speed Utility Vehicle. For more information visit

Columbia ParCar Corp. is a member of Nordic Group of Companies, Ltd. Nordic Group (headquartered in Baraboo, Wisconsin) is a privately-held holding company consisting of subsidiaries with 22 facilities, and 24 marketing units around the world with over 2,400 associates. Nordic Group member companies manufacture and distribute plastic, seating and transportation products worldwide for industrial, commercial and consumer markets. For more information or catalog, write Nordic Group of Companies, Ltd., 715 Lynn Avenue, Suite 100, Baraboo, WI 53913 USA or visit 

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